"Targeting Online Customers. A comparative analysis of artificial neural ..."

Mohammad B. Naseri, Greg Elliott (2010)

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DOI: 10.3166/JDS.19.291-312

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type: Journal Article

metadata version: 2020-04-02

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Mohammad B. Naseri, Greg Elliott:
Targeting Online Customers. A comparative analysis of artificial neural networks and logistic regression. J. Decis. Syst. 19(3): 291-312 (2010)

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