"Subconscious marketing communication techniques and legal implications."

Gerry Brierley, Wilson Ozuem, Geoff Lancaster (2020)

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DOI: 10.1080/12460125.2020.1752047

access: closed

type: Journal Article

metadata version: 2020-07-28

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Gerry Brierley, Wilson Ozuem, Geoff Lancaster:
Subconscious marketing communication techniques and legal implications. J. Decis. Syst. 29(2): 69-78 (2020)

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