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"More fans at any cost? Analysing the economic effects of the ratio of fans ..."
Marion Banz et al. (2016)
- Marion Banz, Laura Grosswiele, Johannes Huber, Florian Probst:
More fans at any cost? Analysing the economic effects of the ratio of fans to non-fans in a customer portfolio considering electronic word of mouth. J. Decis. Syst. 25(3): 193-213 (2016)
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