"Factors Influencing Intention of Facebook Fans of Companies to Convert ..."

Hsiu-Yuan Wang et al. (2019)

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DOI: 10.4018/JDM.2019100101

access: closed

type: Journal Article

metadata version: 2020-01-03

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Hsiu-Yuan Wang, Jian-Hong Wang, Hsing-Wen Wang, Chi-Chun Chen:
Factors Influencing Intention of Facebook Fans of Companies to Convert into Actual Buyers. J. Database Manag. 30(4): 1-23 (2019)

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