"Does the Valence of Online Consumer Reviews matter for Consumer Decision ..."

Zou Peng, Bo Yu, Yuanyuan Hao (2011)

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DOI: 10.4304/JCP.6.3.484-488

access: open

type: Journal Article

metadata version: 2022-10-02

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Zou Peng, Bo Yu, Yuanyuan Hao:
Does the Valence of Online Consumer Reviews matter for Consumer Decision Making? The Moderating Role of Consumer Expertise. J. Comput. 6(3): 484-488 (2011)

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