"A Lifestyle-Based Approach for Delivering Personalized Advertisements in ..."

George Lekakos, George M. Giaglis (2004)

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DOI: 10.1111/J.1083-6101.2004.TB00283.X

access: closed

type: Journal Article

metadata version: 2020-10-01

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  - https://dblp.org/rec/journals/jcmc/LekakosG04
George Lekakos, George M. Giaglis:
A Lifestyle-Based Approach for Delivering Personalized Advertisements in Digital Interactive Television. J. Comput. Mediat. Commun. 9(2): 0 (2004)

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