"Consumer Attitudes Toward Online Mass Customization: An Application of ..."

Hyun-Hwa Lee, Eunyoung Chang (2011)

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DOI: 10.1111/J.1083-6101.2010.01530.X

access: closed

type: Journal Article

metadata version: 2020-10-01

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Hyun-Hwa Lee, Eunyoung Chang:
Consumer Attitudes Toward Online Mass Customization: An Application of Extended Technology Acceptance Model. J. Comput. Mediat. Commun. 16(2): 171-200 (2011)

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