"The Role of Horizontal and Vertical Individualism and Collectivism in ..."

Wei-Na Lee, Sejung Marina Choi (2005)

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DOI: 10.1111/J.1083-6101.2006.TB00315.X

access: closed

type: Journal Article

metadata version: 2020-10-01

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Wei-Na Lee, Sejung Marina Choi:
The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers' Responses Toward Persuasive Communication on the Web. J. Comput. Mediat. Commun. 11(1): 317-336 (2005)

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