"Persuasive Electronic Word-of-Mouth Messages in Social Media."

Shasha Teng et al. (2017)

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DOI: 10.1080/08874417.2016.1181501

access: closed

type: Journal Article

metadata version: 2020-04-16

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Shasha Teng, Kok Wei Khong, Alain Yee-Loong Chong, Binshan Lin:
Persuasive Electronic Word-of-Mouth Messages in Social Media. J. Comput. Inf. Syst. 57(1): 76-88 (2017)

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