"The Influence of Internet Advertising and Electronic Word of Mouth on ..."

Weng Marc Lim (2015)

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DOI: 10.1080/08874417.2015.11645790

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type: Journal Article

metadata version: 2021-10-14

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Weng Marc Lim:
The Influence of Internet Advertising and Electronic Word of Mouth on Consumer Perceptions and Intention: Some Evidence from Online Group Buying. J. Comput. Inf. Syst. 55(4): 81-89 (2015)

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