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"Attitudinal and Behavioral Loyalty Toward Virtual Goods."
Puneet Kaur et al. (2021)
- Puneet Kaur, Amandeep Dhir, Sufen Chen, Risto Rajala:
Attitudinal and Behavioral Loyalty Toward Virtual Goods. J. Comput. Inf. Syst. 61(2): 118-129 (2021)
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