"The Effects of Pranks in Social Media on Brands."

Malgorzata Karpinska-Krakowiak, Artur Modlinski (2018)

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DOI: 10.1080/08874417.2016.1241683

access: closed

type: Journal Article

metadata version: 2020-04-16

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Malgorzata Karpinska-Krakowiak, Artur Modlinski:
The Effects of Pranks in Social Media on Brands. J. Comput. Inf. Syst. 58(3): 282-290 (2018)

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