"Do cognitive and affective expressions matter in purchase conversion? A ..."

Lele Kang, Chuan-Hoo Tan, J. Leon Zhao (2020)

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DOI: 10.1002/ASI.24254

access: closed

type: Journal Article

metadata version: 2020-04-09

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Lele Kang, Chuan-Hoo Tan, J. Leon Zhao:
Do cognitive and affective expressions matter in purchase conversion? A live chat perspective. J. Assoc. Inf. Sci. Technol. 71(4): 436-449 (2020)

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