"Do consumers always follow "useful" reviews? The interaction effect of ..."

Yanli Jia, Ivy L. B. Liu (2018)

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DOI: 10.1002/ASI.24050

access: closed

type: Journal Article

metadata version: 2021-06-01

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Yanli Jia, Ivy L. B. Liu:
Do consumers always follow "useful" reviews? The interaction effect of review valence and review usefulness on consumers' purchase decisions. J. Assoc. Inf. Sci. Technol. 69(11): 1304-1317 (2018)

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