"Content and Style of Firm-Generated Posts on Social Media: A Study of User ..."

Scott Schanke et al. (2024)

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type: Journal Article

metadata version: 2024-03-11

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Scott Schanke, Gautam Ray, Gediminas Adomavicius, Mihir Wagle:
Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook. J. Assoc. Inf. Syst. 25(2): 5 (2024)

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