"Effects of Interactivity on Website Involvement and Purchase Intention."

Zhenhui Jiang et al. (2010)

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DOI: 10.17705/1JAIS.00218

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type: Journal Article

metadata version: 2022-06-10

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Zhenhui Jiang, Jason C. F. Chan, Bernard C. Y. Tan, Wei Siong Chua:
Effects of Interactivity on Website Involvement and Purchase Intention. J. Assoc. Inf. Syst. 11(1): 1 (2010)

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