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"The Adoption of Online Shopping Assistants: Perceived Similarity as an ..."
Sameh Al-Natour, Izak Benbasat, Ronald T. Cenfetelli (2011)
- Sameh Al-Natour, Izak Benbasat, Ronald T. Cenfetelli:
The Adoption of Online Shopping Assistants: Perceived Similarity as an Antecedent to Evaluative Beliefs. J. Assoc. Inf. Syst. 12(5): 2 (2011)
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