"Customer relationship management as advertised: Exploiting and sustaining ..."

Ping Wang, E. Burton Swanson (2008)

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DOI: 10.1108/09593840810919662

access: closed

type: Journal Article

metadata version: 2024-02-01

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Ping Wang, E. Burton Swanson:
Customer relationship management as advertised: Exploiting and sustaining technological momentum. Inf. Technol. People 21(4): 323-349 (2008)

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