"How to keep brand fan page followers? The lens of person-environment fit ..."

Zhenya Tang, Lei-da Chen, Mark Lee Gillenson (2018)

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DOI: 10.1108/ITP-04-2016-0076

access: closed

type: Journal Article

metadata version: 2020-04-14

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Zhenya Tang, Lei-da Chen, Mark Lee Gillenson:
How to keep brand fan page followers? The lens of person-environment fit theory. Inf. Technol. People 31(4): 927-947 (2018)

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