"What keeps me engaging? A study of consumers' continuous social media ..."

Kofi Osei-Frimpong et al. (2023)

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DOI: 10.1108/ITP-11-2021-0850

access: closed

type: Journal Article

metadata version: 2023-10-18

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Kofi Osei-Frimpong, Brigid Akyamaa Appiah Otoo, Graeme McLean, Nazrul Islam, Lebene Richmond Soga:
What keeps me engaging? A study of consumers' continuous social media brand engagement practices. Inf. Technol. People 36(6): 2440-2468 (2023)

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