"A binding tie: why do customers stick to omnichannel retailers?"

Sheng-Wei Lin, Eugenia Y. Huang, Kai-Teng Cheng (2023)

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DOI: 10.1108/ITP-01-2021-0063

access: closed

type: Journal Article

metadata version: 2023-04-29

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Sheng-Wei Lin, Eugenia Y. Huang, Kai-Teng Cheng:
A binding tie: why do customers stick to omnichannel retailers? Inf. Technol. People 36(3): 1126-1159 (2023)

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