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"Building brand loyalty and endorsement with brand pages: integration of ..."
Yu-Hui Fang, Chia-Ying Li, Zeeshan Ahmed Bhatti (2021)
- Yu-Hui Fang
, Chia-Ying Li, Zeeshan Ahmed Bhatti
:
Building brand loyalty and endorsement with brand pages: integration of the lens of affordance and customer-dominant logic. Inf. Technol. People 34(2): 731-769 (2021)
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