"Be my friend! Cultivating parasocial relationships with social media ..."

Eugene Cheng-Xi Aw et al. (2023)

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DOI: 10.1108/ITP-07-2021-0548

access: closed

type: Journal Article

metadata version: 2023-02-25

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  - https://dblp.org/rec/journals/itp/AwTCOH23
Eugene Cheng-Xi Aw, Garry Wei-Han Tan, Stephanie Hui-Wen Chuah, Keng-Boon Ooi, Nick Hajli:
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA. Inf. Technol. People 36(1): 66-94 (2023)

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