"Pricing decisions with reference price effect and risk preference customers."

Nenggui Zhao et al. (2021)

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DOI: 10.1111/ITOR.12673

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type: Journal Article

metadata version: 2024-12-10

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Nenggui Zhao, Qiang Wang, Ping Cao, Jie Wu:
Pricing decisions with reference price effect and risk preference customers. Int. Trans. Oper. Res. 28(4): 2081-2109 (2021)

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