"The influence of reference effect on pricing strategies in revenue ..."

Hui Yang, Ding Zhang, Chen Zhang (2017)

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DOI: 10.1111/ITOR.12371

access: closed

type: Journal Article

metadata version: 2020-07-09

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Hui Yang, Ding Zhang, Chen Zhang:
The influence of reference effect on pricing strategies in revenue management settings. Int. Trans. Oper. Res. 24(4): 907-924 (2017)

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