"Group-buying coupons considering consumers' perceived ease of use."

Qin Wan et al. (2020)

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DOI: 10.1111/ITOR.12482

access: closed

type: Journal Article

metadata version: 2020-07-09

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Qin Wan, Shilei Yang, Yi Liao, Yu Xia:
Group-buying coupons considering consumers' perceived ease of use. Int. Trans. Oper. Res. 27(3): 1638-1663 (2020)

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