"Optimal strategy and cost sharing of free gift cards in a retailer power ..."

Yuefeng Li, Jingming Pan, Xiaowo Tang (2021)

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DOI: 10.1111/ITOR.12574

access: closed

type: Journal Article

metadata version: 2023-09-30

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Yuefeng Li, Jingming Pan, Xiaowo Tang:
Optimal strategy and cost sharing of free gift cards in a retailer power supply chain. Int. Trans. Oper. Res. 28(2): 1018-1045 (2021)

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