"A multiobjective approach for maximizing the reach or GRP of different ..."

Vivian M. Evangelista, Rommel G. Regis (2020)

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DOI: 10.1111/ITOR.12481

access: closed

type: Journal Article

metadata version: 2020-07-09

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Vivian M. Evangelista, Rommel G. Regis:
A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising. Int. Trans. Oper. Res. 27(3): 1664-1698 (2020)

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