"A model of advertiser - portal contracts: Personalization strategies under ..."

Ramnath K. Chellappa, Shivendu Shivendu (2006)

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DOI: 10.1007/S10799-006-5726-9

access: closed

type: Journal Article

metadata version: 2020-05-22

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Ramnath K. Chellappa, Shivendu Shivendu:
A model of advertiser - portal contracts: Personalization strategies under privacy concerns. Inf. Technol. Manag. 7(1): 7-19 (2006)

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