"Why do people speak about products online? The role of opinion leadership."

Sangmi Chai et al. (2023)

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DOI: 10.1007/S10799-022-00359-7

access: closed

type: Journal Article

metadata version: 2023-03-09

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Sangmi Chai, Bomi Choi, Minkyun Kim, T. C. E. Cheng:
Why do people speak about products online? The role of opinion leadership. Inf. Technol. Manag. 24(1): 1-17 (2023)

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