"Converting browsers into recurring customers: an analysis of the ..."

Alan S. Abrahams et al. (2014)

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DOI: 10.1007/S10799-014-0186-0

access: closed

type: Journal Article

metadata version: 2020-05-22

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  - https://dblp.org/rec/journals/itm/AbrahamsBCRW14
Alan S. Abrahams, Reza Barkhi, Eloise Coupey, Cliff T. Ragsdale, Linda G. Wallace:
Converting browsers into recurring customers: an analysis of the determinants of sponsored search success for monthly subscription services. Inf. Technol. Manag. 15(3): 177-197 (2014)

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