"Case Article - The RealPro Customer Benefits Program: Rekindling Shopper ..."

Arnd Huchzermeier, Jannik Wolters, Marcel Uphues (2023)

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DOI: 10.1287/ITED.2021.0257CA

access: closed

type: Journal Article

metadata version: 2024-07-06

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Arnd Huchzermeier, Jannik Wolters, Marcel Uphues:
Case Article - The RealPro Customer Benefits Program: Rekindling Shopper Loyalty Through a Subscription Service. INFORMS Trans. Educ. 24(1): 17-21 (2023)

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