"A Decision Model of Kenyan SMEs' Consumer Choice Behavior in Relation to ..."

Boniface J. Mwangi, Irwin Brown (2015)

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DOI: 10.1080/02681102.2013.874320

access: closed

type: Journal Article

metadata version: 2022-12-07

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Boniface J. Mwangi, Irwin Brown:
A Decision Model of Kenyan SMEs' Consumer Choice Behavior in Relation to Registration for a Mobile Banking Service: A Contextual Perspective. Inf. Technol. Dev. 21(2): 229-252 (2015)

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