"Understanding User-Generated Content and Customer Engagement on Facebook ..."

Mochen Yang, Yuqing Ren, Gediminas Adomavicius (2019)

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DOI: 10.1287/ISRE.2019.0834

access: closed

type: Journal Article

metadata version: 2020-03-13

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Mochen Yang, Yuqing Ren, Gediminas Adomavicius:
Understanding User-Generated Content and Customer Engagement on Facebook Business Pages. Inf. Syst. Res. 30(3): 839-855 (2019)

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