"Coupons or Free Shipping? Effects of Price Promotion Strategies on Online ..."

Ji Wu, Haichuan Zhao, Haipeng (Allan) Chen (2021)

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DOI: 10.1287/ISRE.2020.0987

access: closed

type: Journal Article

metadata version: 2022-08-11

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Ji Wu, Haichuan Zhao, Haipeng (Allan) Chen:
Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings. Inf. Syst. Res. 32(2): 633-652 (2021)

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