"Evaluating the Effectiveness of Marketing Campaigns for Malls Using a ..."

Tong Wang et al. (2022)

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DOI: 10.1287/ISRE.2021.1078

access: closed

type: Journal Article

metadata version: 2022-10-18

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Tong Wang, Cheng He, Fujie Jin, Yu (Jeffrey) Hu:
Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model. Inf. Syst. Res. 33(2): 659-677 (2022)

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