"Social Media Marketing, Quality Signaling, and the Goldilocks Principle."

Tingting Nian, Arun Sundararajan (2022)

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DOI: 10.1287/ISRE.2021.1067

access: closed

type: Journal Article

metadata version: 2023-08-28

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Tingting Nian, Arun Sundararajan:
Social Media Marketing, Quality Signaling, and the Goldilocks Principle. Inf. Syst. Res. 33(2): 540-556 (2022)

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