"Examining the Impact of Television-Program-Induced Emotions on Online ..."

Tingting Nian, Yuheng Hu, Cheng Chen (2021)

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DOI: 10.1287/ISRE.2020.0985

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type: Journal Article

metadata version: 2021-07-13

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Tingting Nian, Yuheng Hu, Cheng Chen:
Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising. Inf. Syst. Res. 32(2): 605-632 (2021)

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