"Creative Appeals in Firm-Generated Content and Product Performance."

Jifeng Mu et al. (2022)

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DOI: 10.1287/ISRE.2021.1051

access: closed

type: Journal Article

metadata version: 2022-08-25

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Jifeng Mu, Jonathan Z. Zhang, Abhishek Borah, Jiayin Qi:
Creative Appeals in Firm-Generated Content and Product Performance. Inf. Syst. Res. 33(1): 18-42 (2022)

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