"The Effects of Social Media Content Created by Human Brands on Engagement: ..."

Rakesh R. Mallipeddi et al. (2021)

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DOI: 10.1287/ISRE.2020.0961

access: closed

type: Journal Article

metadata version: 2021-05-16

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  - https://dblp.org/rec/journals/isr/MallipeddiJKG21
Rakesh R. Mallipeddi, Ramkumar Janakiraman, Subodha Kumar, Seema Gupta:
The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014. Inf. Syst. Res. 32(1): 212-237 (2021)

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