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"Ushering Buyers into Electronic Channels: An Empirical Analysis."
Nishtha Langer et al. (2012)
- Nishtha Langer
, Chris Forman, Sunder Kekre, Baohong Sun:
Ushering Buyers into Electronic Channels: An Empirical Analysis. Inf. Syst. Res. 23(4): 1212-1231 (2012)

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