"On the Spillover Effects of Online Product Reviews on Purchases: Evidence ..."

Young Kwark et al. (2021)

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DOI: 10.1287/ISRE.2021.0998

access: closed

type: Journal Article

metadata version: 2021-11-03

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Young Kwark, Gene Moo Lee, Paul A. Pavlou, Liangfei Qiu:
On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data. Inf. Syst. Res. 32(3): 895-913 (2021)

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