"Cross-Platform Spillover Effects in Consumption of Viral Content: A ..."

Haris Krijestorac, Rajiv Garg, Vijay Mahajan (2020)

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DOI: 10.1287/ISRE.2019.0897

access: closed

type: Journal Article

metadata version: 2020-07-31

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  - https://dblp.org/rec/journals/isr/KrijestoracGM20
Haris Krijestorac, Rajiv Garg, Vijay Mahajan:
Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls. Inf. Syst. Res. 31(2): 449-472 (2020)

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