"Determining Optimal CRM Implementation Strategies."

Seung Hyun Kim, Tridas Mukhopadhyay (2011)

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DOI: 10.1287/ISRE.1100.0309

access: closed

type: Journal Article

metadata version: 2020-03-13

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Seung Hyun Kim, Tridas Mukhopadhyay:
Determining Optimal CRM Implementation Strategies. Inf. Syst. Res. 22(3): 624-639 (2011)

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