"The Framing Effects of Multipart Pricing on Consumer Purchasing Behavior ..."

Kim Huat Goh, Jesse C. Bockstedt (2013)

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DOI: 10.1287/ISRE.1120.0428

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type: Journal Article

metadata version: 2024-08-04

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Kim Huat Goh, Jesse C. Bockstedt:
The Framing Effects of Multipart Pricing on Consumer Purchasing Behavior of Customized Information Good Bundles. Inf. Syst. Res. 24(2): 334-351 (2013)

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