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"Competitive Poaching in Search Advertising: Two Randomized Field Experiments."
Siddharth Bhattacharya, Jing Gong, Sunil Wattal (2022)
- Siddharth Bhattacharya, Jing Gong, Sunil Wattal:
Competitive Poaching in Search Advertising: Two Randomized Field Experiments. Inf. Syst. Res. 33(2): 599-619 (2022)
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