"Competing "Creatively" in Sponsored Search Markets: The Effect of Rank, ..."

Animesh Animesh, Siva Viswanathan, Ritu Agarwal (2011)

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DOI: 10.1287/ISRE.1090.0254

access: closed

type: Journal Article

metadata version: 2020-03-13

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Animesh Animesh, Siva Viswanathan, Ritu Agarwal:
Competing "Creatively" in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance. Inf. Syst. Res. 22(1): 153-169 (2011)

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