"Analyzing the Use of Web 2.0 for Brand Awareness and Competitive ..."

Janice Yan Xin et al. (2014)

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DOI: 10.1080/10580530.2014.890425

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type: Journal Article

metadata version: 2024-11-25

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Janice Yan Xin, Thurasamy Ramayah, Pedro Soto-Acosta, Simona Popa, Ai Ping Teoh:
Analyzing the Use of Web 2.0 for Brand Awareness and Competitive Advantage: An Empirical Study in the Malaysian Hospitability Industry. Inf. Syst. Manag. 31(2): 96-103 (2014)

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