"Acceptance of Location-Based Advertising by Young Consumers: A ..."

Ranjan B. Kini et al. (2024)

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DOI: 10.1080/10580530.2023.2214843

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type: Journal Article

metadata version: 2024-07-06

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Ranjan B. Kini, Kartikeya Bolar, T. M. Rofin, Sayan Mukherjee, Soumyajit Bhattacharjee:
Acceptance of Location-Based Advertising by Young Consumers: A Stimulus-Organism-Response (S-O-R) Model Perspective. Inf. Syst. Manag. 41(2): 132-150 (2024)

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