"How Do Virtual AI Streamers Influence Viewers' Livestream Shopping ..."

Xianfeng Zhang et al. (2024)

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DOI: 10.1007/S10796-023-10425-2

access: closed

type: Journal Article

metadata version: 2025-01-08

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Xianfeng Zhang, Yuxue Shi, Ting (Tina) Li, Yuxian Guan, Xinlei Cui:
How Do Virtual AI Streamers Influence Viewers' Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal. Inf. Syst. Frontiers 26(5): 1803-1834 (2024)

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